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Press
FOR IMMEDIATE RELEASE
Contact:
HBI Client Lands First Cruise Line Account
San Francisco, California, July 20, 2004. Avendra, LLC, and
Silversea Cruises recently announced a new procurement services
agreement. Avendra is the largest procurement services company
in the hospitality industry and Silversea, a leader in the
luxury segment of the cruise market, is its first cruise line
client. HBI Advisors, which assists suppliers and advertisers
in the development and implementation of strategic partnerships
with travel companies, acted as a consultant to Avendra, LLC,
and played a pivotal role in bringing the two parties together.
Under the terms of the agreement, Silversea will be leveraging
Avendra's key purchasing programs, including food & beverage,
room operations, administrative services, cleaning, janitorial
and maintenance products. The cruise industry is one of the
strategic new growth markets Avendra has targeted, and it
has partnered with HBI Advisors to help secure a significant
share of that market.
"The agreement between Avendra and Silversea is the
result of many months of hard work by the two parties and
our company to ensure that Avendra's unparalleled procurement
capabilities can be fully realized in the cruise industry
sector, " notes David Gould, Executive Vice President
of HBI. "Avendra recognized early on that the cruise
industry is quite different from the land-based hospitality
business and has made extraordinary efforts to tailor its
services specifically for cruise lines."
"HBI's expertise and contacts were critical in the development
of our new cruise industry focus," notes Mark H. Berey,
Executive Vice President, Business Development and CFO of
Avendra. "They have been extremely valuable in helping
us tailor our services to meet the needs and concerns of the
cruise industry."
About Avendra
Avendra is North America's leading procurement services company
serving hospitality-related industries. Avendra customers
gain access to contracts leveraging $2 billion of annual purchases,
expert advisory services and in-depth purchasing data and
analysis. Through Avendra, customers obtain substantial savings
on their purchases and other value added services to improve
their operations and bottom line results. Formed in 2001,
the company is headquartered in Rockville, MD and has regional
offices throughout the United States and Canada. For more
information, please call toll free, (866) AVENDRA, visit www.avendra.com,
or email inquiries to info@avendra.com.
About HBI
Hospitality Advisors, a division of Hospitality Brands Incorporated,
specializes in developing and implementing strategic partnerships
between travel industry companies, including cruise lines,
hotels and time share companies, and outside firms that want
to do business with them or reach their guests. HBI Advisors
works with its clients to identify appropriate travel industry
partners, assist in the negotiation of mutually-beneficial
agreements with them, and implement those partnerships. Clients
include automobile manufacturers, pharmaceutical firms and
alcoholic beverage companies who wish to market their products
to travelers, and suppliers to cruise lines, hotels and timeshare
companies. For more information, contact David Gould at 954.421.0525
or at davidg@hospitalitybrands.com
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