Proprietary Wines

Wine is a natural brand extension for cruise lines and hotels. It is also is an integral part of the food service product, particularly onboard ships and at resorts.

"Private Label" wine is not new, and many companies have put their brand on wines purchased from third parties.

Hospitality Brands does not produce private label wines. Rather, HBI works with blending experts to custom design wines to each client's specifications. A custom designed product enhances the client's brand and provides consistency year in and year out.

By owning its own custom brand, a cruise line or hotel chain earns more money on each bottle sold, and HBI's marketing program ensures maximum sales on site. Furthermore, by selling the wine over the Internet to past guests and travel agents, cruise lines and hotels develop a completely new source of wine revenue.

Hospitality Brands works with the client to develop the packaging and pricing of its wine, implements the marketing program on-site and to consumers at-home, and provides a dedicated Web site and call center for orders. Partners need not devote human or capital resources to the project, because Hospitality Brands provides its services at no charge.