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Marketing Strategy
HBI Advisors has developed a unique approach for conceiving
and managing marketing partnerships between cruise lines and
outside advertisers -- Brand Experiences at Sea™. This
program brings together cruise lines - and by extension, hotels,
airlines and time share companies -- with blue-chip advertisers
and marketers in mutually beneficial relationships.
The Brand Experience at Sea program allows HBI Advisors'
clients to leverage their limited marketing budgets, exploit
new public relations opportunities, generate revenues, reduce
costs and provide their customers with value-added services
and benefits.
For the advertiser, HBI Advisors has developed a strategy
for identifying appropriate "touch points" for reaching
traveling consumers: the "4Ps". In addition to providing a detailed approach to addressing
a client's needs, the 4Ps strategy:
- Enables HBI Advisors to develop concepts for advertisers
and marketers that provide maximum exposure and impact when
consumers on are aboard cruise ships or staying in hotels.
- Ensures that ideas will work in the unique environments
of cruise ships and hotels.
- Provides a vehicle for the marketer to control precisely
where and when its product or message may come in contact
with consumers while at sea or on-site.
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