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Cruise ships are an ideal venue in which
to undertake consumer research. HBI Advisors conducts
consumer research onboard a wide variety of ships and
offers a number of options for doing so, including:
- Focus Groups
- One-on-One Interviews
- Traditional Surveying
- Electronic Surveying (ITV System)
- Product Sampling
Cruise lines benefit from these programs through fees
paid for access to their guests, and value-added services
provided by the marketing company or advertising agency.
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